troduce students to the world of retailing and how to apply that knowledge to real world situations.  Students will study the elements that comprise the retail mix, including types of retailers, store-based, e-commerce, consumer buying behavior, retail marketing strategies, selecting retail site locations, supply chain management, merchandising, pricing, store management, store layout & design, customer service and the travel and tourism industry.  They will gain hands-on experience in the WHS Hawks Nest store utilizing the knowledge gained from classroom instruction to operate the school store.   

Unit

Timeframe

Big Ideas (Statements or Essential Questions) and 

Major Learning Experiences from Unit

What is Retail? 

September

  • Will discuss the history of retail and how it evolved into the retail industry it is today

  • Students will begin to explore retail marketing and its benefits

Types of Retail Business

October

  • Discuss types of retailers and retail ownership

  • Examine store based retailers and service retailers and how they overlap

  • Distribution channels 

  • E-tailing and non-store retailing 

Customer Service

October

  • Looking at the customers role and the employees role

  • Researching customer loyalty and the impacts to business success

Visual Merchandising & Store Design

November

  • Explore how businesses utilize store design to project an image

  • Learn how visual merchandising is utilized to drive sales of products

Business Ownership

December

  • Site locations and selection

Marketing

January

  • Marketing mix

  • 4 P’s of marketing

  • Marketing plans

  • Market research

Promoting & Advertising

February

  • Research promotional strategies of different business structures

  • Look at advertising strategies companies use to promote their product to the target markets

Merchandise Planning

March

  • Buying and pricing merchandise

  • Receiving goods and inventory

  • Retail strategy & financial strategy

Web Design

April

  • Learn the different facets thats make up web design

  • Gain an understanding of how web design impacts the success of a business

  • Students will design and create their own web page design

Hospitality

May - June

  • Research different functions of the hospitality world

  • Learn how to market for the travel industry

  • Explore the different business functions of the hospitality industry